There are no figures available concerning how much an average concert promoter

There are no figures available concerning how much an average concert promoter makes annually. Like most music industry professions, compensation depends on the level of success possessed by the artist the promoter works with, location, and what a given market will bear. Colleges can provide “dedicated fans, an excellent testing ground, eager workers and loyal fans.” The college market provides a network of new potential fans that artists, labels, agents, and managers could focus on for promotion. Promoters often build a brand out of their own personalities and the parties they host, marketing the events under a consistent name, style, type of program, and social experience that downplays the branding of the venue or artist. The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.